Liquorish

Liquorish is designed to redefine New Zealand’s social scene by creating engaging, alcohol-free environments and events. The initiative responds to a rising demand for alternative social experiences, catering to individuals who either choose to abstain from alcohol or are exploring a “sober-curious” lifestyle.

My client emphasised the importance of branding that captures the lively, playful, and vibrant spirit of the business. The brand should speak directly to 25–35 year olds who are looking for social connection and fun without the reliance on alcohol.

The brand’s core customer profile is a 26-year-old woman who has recently become more health-conscious and no longer wants her weekends to revolve around drinking. She seeks meaningful connections, enjoyable experiences, and a sense of belonging—while staying aligned with her healthier lifestyle choices.

Outcome: A clean, dynamic, and vibrant brand identity that reflects energy, inclusivity, and fun. The design will position Liquorish as the go-to space for people who want to socialise, celebrate, and connect in an alcohol-free yet exciting environment.