Career

PAST
In 2015, I graduated with a Bachelor of Design (Communication) at Otago Polytechnic in Dunedin, New Zealand.

Throughout my career, I’ve worked extensively across both digital and print, delivering campaign assets including EDMs, paid advertising, social content, website graphics and photography. Most recently, as Senior Graphic Designer at Ashy Bines Group and now as a Freelance Graphic Designer, I’ve partnered closely with marketing, ecommerce and content teams to create cohesive, on-brand campaigns across social, web and print channels.

PASSIONS
Fitness and health, fashion and beauty are my passions in my personal life, therefore I thrive working for brands in these industries. When I work within these, I feel aligned, passionate about the brand and can understand on a deeper level, their values, styles and goals.

However, I am also open to exploring opportunities in other industries, as I enjoy the challenge of new experiences.

Hard Skills

  • Proficiency in Adobe Indesign, Photoshop, Illustrator & Lightroom

  • Photography pre and post production

  • Videography pre and post production

  • Email marketing using Mailchimp, Klaviyo and Omnisend

  • Website management using Shopify, NopCommerce, Wordpress and Squarespace

  • Social media coordination

  • Social media content and ads

  • Marketing strategising

  • Copywriting

VIEW WORK

Soft Skills

  • Creativity & conceptual thinking

  • Collaborative and interpersonal skills

  • Strongly driven and passionate

  • High attention to detail

  • Strong adaptability

  • Receptiveness to feedback

  • Proactive in developing new skills

VIEW CV

The Designer

I'm adventurous, creative, and driven, and those qualities shape both my personal and professional life. Growing up in Queenstown surrounded by camping, boating, hiking, and skiing sparked my love for new experiences and stepping outside my comfort zone. I enjoy challenging myself, embracing opportunities for growth, and avoiding the routine of everyday life whenever I can.

I'm highly social and gain a lot of energy from connecting with others, while also recognising the importance of balancing that with time to recharge. I value meaningful relationships and am intentional about who I spend my time with, believing that the people around us have a significant influence on who we become.

  • “I am pleased to provide a reference for Sarah Wood who was employed with us for 2.5 years, initially as a Graphic Designer and later promoted to the role of Creative Lead.

    During her time with us, Sarah consistently demonstrated an exceptional level of punctuality, honesty, and reliability. She is a fast learner with an impressive attention to detail, which allowed her to quickly adapt to the evolving needs of our business. Her role naturally grew from focusing on graphic design to leading all creative assets across our marketing platforms. Whether it was EDM campaigns, social media content, or web design, Sarah had a keen ability to assess what was required with minimal direction. Her capacity to work unsupervised and still accomplish tasks within the required time frames was invaluable to our team. Sarah not only worked independently but also thrived as a collaborative team member. She consistently contributed thoughtful ideas and raised the bar with new and exciting creativity, which added significant flair and interest to our brand.

    Her input was particularly valuable in managing our social media accounts, where she successfully maintained and enhanced our online presence. In addition to her regular duties, Sarah also participated in weekend events, both as a photographer and in directly interacting with clients. Her ability to engage with clients and support them during these events was highly appreciated and further showcased her versatility and dedication.

    Overall, Sarah was an outstanding member of our team who continually added value through her creativity, professionalism, and initiative. I have no doubt that she will be a tremendous asset to any organization fortunate enough to have her.”
    - Levi Walz, Baseline

  • “Sarah has shown great design strengths and grew into her role with ease. She has a strong sense of responsibility and takes initiative. She followed systems and met her deadlines where it was required. She kept improving over time and was eager to learn and took comments and advice on board. She adapted very well to her environment and worked well under pressure.

    Sarah shows great potential as a designer and has the needed creative flair. She worked on various projects over her time here. We are an IT Distribution company in NZ who distributes over 5000 different products in NZ and AUS. This is vast number of products to manage and a wide variety of brands to familiarise yourself with. Sarah did great in this respect, even though the amount of information to take on was enormous, she always kept a positive attitude. “

    She is an amazing young woman with an even more amazing attitude. She was a pleasure to work with every day and an absolute asset to our team and she will be greatly missed. We wish her only the best and we know she will absolutely enhance any design/marketing team.“
    - Liza Muller | Computer Dynamics

  • “From initial conversation I was very impressed by Sarah's professionalism. She was clear to talk to and had a nice relaxed, yet professional approach. She really encapsulated the idea I was looking for and produced a clean and stunning design very promptly. Amazing work and can't wait to use her skills again in the future”
    - Ayden Kelly | Your Niche Training